Built by someone who’s living it.
MEET THE FOUNDER!
Lauren Friezo is a boundary-breaking brand strategist who’s spent her career rewriting the rules of women’s health. She’s led strategy for brands like Always and Tampax, helping de-stigmatize everything from periods to bladder leaks.
Now she’s bringing everything she knows – strategy, storytelling, and lived experience – to the most personal brief of her life: trying to conceive.
She leads a rapidly growing community on TikTok, where her posts have earned 500k+ views from women craving a space that finally says the quiet parts out loud.